Charles Wooley’s video showcases the Greater Shepparton region and its 25% of Victoria’s agriculture.
Greater Shepparton City Council in collaboration with Shepparton Show Me has unveiled a state-wide, national and international campaign to attract private and government investment, visitors and new residents to the region.
The Greater Shepparton ‘Great Things Happen Here’ campaign kicked off with a series of television commercials showcasing Greater Shepparton’s strengths including the breadth of small and large business, services, agricultural and horticultural capability, manufacturing, tourism possibility, global exporting, wealth potential and vibrant lifestyle that Greater Shepparton offers.
“This campaign is a celebration of all the great things that happen in Greater Shepparton. It’s time to tell Australia and the world about the opportunities and possibilities available here, and what better way than to showcase our successes, opportunities and strengths” suggests Greater Shepparton City Council Mayor Cr Dinny Adem.
“This campaign is more than just talking ourselves up. Via showcasing the experiences and success of our small, medium and major businesses and entrepreneurs, it provides tangible examples of what can be achieved by choosing to invest and grow in Greater Shepparton. This is about planting the seed of what could be.”
Sixty Minutes journalist Charles Wooley has been secured as the campaign ambassador to showcase our products and services to the world. Charles is the quintessential Aussie storyteller.
“This is a strategic and long-term economic development strategy”, explains Mayor Adem. “A digital prospectus in a range of languages is also being produced as part of this project to assist us in showcasing Greater Shepparton to the world. I encourage any local producers to brand their goods with the logo in being loud and proud about their decision to choose Greater Shepparton as the place to conduct and grow their business.”
Featured Image: Charles Wooley
This story was first published in Leading Agriculture magazine.