Western Australia’s apple industry has celebrated the first export shipment of Western Australian-bred BRAVOTM branded apples to Singapore.
The apples, grown and packed in the Manjimup region, are destined for food markets and leading supermarkets in Singapore.
This trial consignment is part of work by the WA apple industry, with funding support from the WA Government, to bring the BRAVOTM apple to the world, helping to grow the sector and create new jobs in the regions.
Fruit West Co-operative Ltd is managing the commercialisation of the variety in Australia and has been granted $440,000 through the Agricultural Sciences Research and Development Fund to support export development.
The apple, distinguishable for its rich burgundy colour, is from the variety ANABP 01 which was bred at the WA Department of Primary Industries and Regional Development’s research facilities in Manjimup.
In its second year of commercial sales, the variety has had strong uptake from the apple industry with more than 60 growers across Australia planting the variety in their orchards.
Source: WA Government