Wine sector welcomes wine export and tourism investment

Wine sector welcomes wine export and tourism investment

The grape and wine sector has welcomed the launch of the Australian Government’s $50 million Export and Regional Wine Support Package by Deputy Prime Minister and Minister for Agriculture and Water Resources, the Hon Barnaby Joyce, and Assistant Minister for Agriculture and Water Resources, Senator Anne Ruston.

Australian Vignerons, the Winemakers’ Federation of Australia and Wine Australia have worked in close consultation with the Australian grape and wine sector to develop the business plan for the Package, which will be delivered over three years.

The Package comprises four distinct programs that aim to transform the sector by enhancing and showcasing the nation’s wine tourism offering while driving further demand for Australia’s growing wine exports.

Australian Vignerons Independent Chair Jo Andrew praised the manner in which all parties had supported the opportunity provided by the Package.

‘This funding allows Australian growers and makers of wine to build on the excellent recent results in both domestic and international markets. This is a great outcome from the collaboration between the wine sector, Wine Australia and the Federal Government.’

Winemakers’ Federation of Australia President Sandy Clark said, ‘The $50 million Package provides a once in a generational opportunity to grow demand for Australian wine. It will benefit all winemakers and provide a lasting platform for profitability throughout the supply chain, and I would like to thank all those who have got behind this initiative. It is now up to us to maximise the opportunity’.

Wine Australia Chair Brian Walsh said, ‘Our thanks to Deputy Prime Minister Joyce and Minister Ruston for their enduring commitment to supporting the growth of the Australian grape and wine sector and their ongoing engagement with our regional communities throughout the development of this Package.

‘We have convened a 9-person expert Marketing Advisory Group drawn from different parts of the sector to provide advice on the strategy and activities to be considered for Program 1 – accelerating growth in international demand. This program, which focuses on the United States and China markets, aims to grow both demand for our wine exports and showcase Australia’s wine tourism offering and we will continue to work with Tourism Australia to leverage opportunities.

‘Program 1 is in addition to Wine Australia’s existing activities, through which there is unwavering commitment to continued investment into the full breadth of Australia’s export markets. We have already received sector approval to commence some early activities including Australian Wine Week in San Francisco and New York and involvement in the Hong Kong Wine and Dine Week in October 2017.

‘Wine Australia will be spending the next few months developing materials for the capability and capacity building portions of Program 2, with a view to delivering the first workshops, forums and online tools early in 2018.

‘Consultation with the sector on the draft guidelines for the grants schemes under Programs 2 and 3 is expected to start soon. We are committed to keeping our grape and wine community actively involved throughout this initiative and I encourage all to visit the Wine Australia website where we will have further information, including grants guidelines and how to get involved, as it becomes available.’

Source: Wine Australia