Women in Horticulture set to GO PINK to raise funds for breast cancer research

Women in Horticulture set to GO PINK to raise funds for breast cancer research

The leading ladies of Australia’s horticulture industry will paint the town pink at the Hort Connections 2018 conference in Brisbane – and it’s all in the name of a good cause.

On 20 June 2018, the Women in Horticulture event, sponsored by Boomaroo Nurseries, will raise funds for the National Breast Cancer Foundation (NBCF) in support of the mothers, brothers, sisters, husbands, wives, daughters, sons and friends affected by breast cancer. The event will be held during GO PINK week from 18-24 June 2018, where NBCF is challenging all Australians to wear pink in support of those affected by breast cancer and raise funds for future research.

“The Women in Horticulture event is held every year to recognise and celebrate the achievements and vital contributions of women in Australia’s rural and regional industries. As this event will be held during GO PINK week, we thought it was a wonderful opportunity for our horticulture industry to raise much-needed funds for breast cancer research,” said AUSVEG Deputy Chair Belinda Adams.

“In addition to raising money on the day, we have set up an online fundraising page to reach our target of $5,000. This money will go towards research into the prevention and early detection of breast cancer, which will hopefully increase the chances of survival for all those who are affected by the disease.”

According to NBCF, breast cancer is the most commonly diagnosed cancer in Australia, with 50 women diagnosed every day and 148 men expected to be diagnosed in 2018. It is estimated that 3,157 people in Australia will lose their battle with breast cancer in 2018 – which equates to around eight women a day and 28 men over the year.

“So many Australians are impacted by breast cancer, whether we have faced the battle ourselves or know a family member, friend or acquaintance who has been affected,” Mrs Adams said.

“By going pink for this special cause, the women of Australia’s horticulture industry hope to make a real difference in funding life-changing research that will help NBCF reach its goal of zero deaths from breast cancer by 2030. We encourage anyone who is involved with or interested in Australian horticulture to attend the event and help us make a real difference in the fight against breast cancer.”

A joint initiative between AUSVEG and the Produce Marketing Association Australia-New Zealand (PMA A-NZ), Hort Connections 2018 is the premiere event for the horticulture industry, encompassing the vegetable, fruit, nut, cut floral and nursery sectors. Boomaroo Nurseries is also the proud sponsor of the national Women in Horticulture award at Hort Connections.

Event details

What: Women in Horticulture event (sponsored by Boomaroo Nurseries)

When: 2:30pm – 3:30pm, Wednesday 20 June 2018

Where: Brisbane Convention Centre

Source: AUSVEG Ltd